Understanding and Taking Action During Colorectal Cancer Awareness Month

 
 

Dr. Libby Joffe and Dr. Zhanna Branovan, board-certified internal medicine physicians at Advanced Internal Medicine of North Jersey, are committed to empowering patients with knowledge and proactive healthcare strategies. As advocates for preventive care, they emphasize the importance of early detection, lifestyle choices, and regular screenings in reducing the risk of colorectal cancer. With a concierge approach, they provide personalized guidance, making it easier for patients to navigate their health with confidence and convenience.


Colorectal cancer is one of the most commonly diagnosed cancers in both men and women worldwide. While it is a serious condition, it is also one of the most preventable and treatable forms of cancer—if detected early. Each year, March marks Colorectal Cancer Awareness Month, an opportunity to raise awareness, encourage communication about prevention, and educate individuals and families on the importance of early detection.

No matter your age or health status, understanding colorectal cancer and how to prevent it is essential. This blog provides valuable insights to help you take control of your health or support those who need it. For those seeking personalized, accessible, and proactive healthcare, working with a concierge doctor can provide an added level of support in navigating screenings, prevention strategies, and long-term care.

Why Colorectal Cancer Awareness Matters

Colorectal cancer, which develops in the colon or rectum, claims thousands of lives each year, but raising awareness can significantly reduce that number. Early detection through screenings, maintaining a healthy lifestyle, and promoting open communication with healthcare providers are key to saving lives.

Concierge doctors, who offer personalized, on-demand healthcare services, can play a crucial role in ensuring patients stay on top of their screenings, receive timely guidance, and have a trusted medical partner in their preventive care journey.

Early Detection Saves Lives

The importance of early detection cannot be overstated. Colorectal cancer often begins as small polyps that can be removed before they progress into something life-threatening. Many people with early-stage colorectal cancer experience no symptoms, which is why regular screenings are so crucial. According to the American Cancer Society, early detection significantly improves the survival rate for colorectal cancer.

Recommended Screening Guidelines

Guidelines suggest that individuals at average risk begin screening at age 45, though those with a family history of colorectal cancer may need to start earlier. Common screening options include:

  • Colonoscopy (recommended every 10 years for those at average risk)

  • Stool-based tests (such as fecal immunochemical tests or FIT)

  • Flexible sigmoidoscopy

If you haven't yet discussed colorectal cancer screening with your healthcare provider, use this month as a starting point for that conversation. Concierge doctors can provide guidance, assist in scheduling screenings promptly, and ensure a seamless, stress-free experience. Supporting loved ones in scheduling these important procedures can also be a meaningful way to take action.

The Role of Lifestyle in Prevention

While we can't control all risk factors for colorectal cancer, like genetics, we can control aspects of our lifestyle that significantly influence our risk. A few simple but impactful changes can reduce the chances of developing colorectal cancer.

Healthy Eating

A diet rich in fruits, vegetables, whole grains, and lean protein, with limited red and processed meat, has been linked to a lower risk of colorectal cancer. Here’s how you can make your diet more protective:

  • Increase fiber intake with foods like fruits, vegetables, legumes, and whole grains.

  • Cut back on processed meats, such as sausages and deli meats, which have been linked to a higher risk of colorectal cancer.

  • Opt for healthier fats, like those found in nuts, seeds, and avocados.

  • Stay hydrated by drinking plenty of water, as digestion benefits from proper hydration.

Regular Exercise

Staying active is not only good for your overall health but is also linked to a lower risk of colorectal cancer. Aim for at least 30 minutes of moderate activity, like brisk walking, most days of the week. Exercise helps regulate body weight, boosts immune function, and improves digestion—all of which contribute to a healthier colon.

For individuals with busy schedules, concierge doctors can help create a fitness and wellness plan that fits your lifestyle and keeps you accountable.

Avoid Harmful Habits

Smoking and excessive alcohol consumption are significant risk factors for colorectal cancer. Quitting smoking and limiting alcohol intake can make a big difference in your overall health and reduce your risk.

Reducing Stigma Through Awareness

Colorectal cancer, like many health topics, can sometimes feel taboo or uncomfortable to discuss. That stigma can prevent people from seeking the care they need. Awareness initiatives are changing that dynamic by fostering open communication and normalizing conversations about prevention and screening.

For example:

  • Talking openly about the importance of screening in your social circles can encourage others to take action.

  • Sharing your experience with a colonoscopy or test preparation might alleviate others' fears.

  • Supporting national campaigns like Colorectal Cancer Awareness Month promotes greater understanding and normalizes seeking medical advice.

Together, we can create a world where no one hesitates to prioritize their health due to stigma.

The Importance of Regular Communication with Your Healthcare Provider

Many of us face busy schedules and uncertainties that keep us from prioritizing medical appointments. However, regular check-ups and candid discussions with healthcare providers are essential for keeping colorectal cancer risks in check.

How Your Provider Can Help:

  • Assess your individual risk factors, such as family history or previous health conditions.

  • Recommend the best screening method for you.

  • Provide guidance on lifestyle changes for long-term prevention.

For individuals looking for more personalized care and flexibility, concierge doctors offer direct communication with medical experts, ensuring that screenings and consultations are easy to schedule and complete without long waits.

Actions To Take Today

If you're feeling inspired to take control of your health or encourage someone you love to do the same, here’s what you can do:

  1. Schedule a screening – If you're 45 or older, or have a family history of colorectal cancer, this should be a top priority.

  2. Start small, actionable changes – Add one more vegetable to your plate each day, or take a 10-minute walk during lunch. Small steps lead to big health improvements.

  3. Communicate openly – Discuss colorectal cancer prevention and screening with family, friends, and trusted healthcare providers.

  4. Consider a concierge doctor – If you prefer more personalized healthcare, a concierge doctor can provide tailored screenings, lifestyle plans, and ongoing support for your health journey.

We're Here To Help

Advanced Internal Medicine of New Jersey is committed to helping you stay informed, protected, and supported in all aspects of your health. If you're ready to discuss colorectal cancer screening or want guidance on prevention strategies, reach out to us today.

Contact us online or call:

Together, we can build healthier habits and protect the years to come. Start the conversation by connecting with Advanced Internal Medicine of New Jersey today.

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